Store Going International? Reach More English-Speaking Shoppers with Better Product Descriptions
Let’s say you’re selling customized statues online in your own country. Or maybe you’re setting up a new shop for international stores for your apparel and accessories shop. It’s not enough to just snap pictures of your merchandise from every angle, or sell it internationally while leaving your native language up on the page.
That’s where product description writers come in.
Expanding to the International Market? Make Your Content International, Too!
Product description writers localize your content. This allows you to reach international audiences and potential buyers in their native language.
But apart from that, let’s explore other reasons why you need to find the best product description writer.
Provide potential buyers with the right information about your product. Sure, your high-resolution images of the product are great, but they can only do so much heavy lifting.
Judging from images alone, your buyers will not have any idea how big or how small the merchandise is. There have been many instances when customers have received products that are either too small or too big, or have the wrong color. The hassle!
Product descriptions contain not only general information in prose form. They also contain features and benefits, as well as dimensions and specifications.
Tip: When it comes to product descriptions, be as detailed as possible. It’s only a few words anyway, so why not make the most out of it?
Increase your store’s sales. Imagine that you’re a shopper looking for specific merchandise on a website. You see an item that you want, so you rush to click it. Alas, the text is in Chinese, Japanese, or another foreign language you’re not familiar with.
So, what do you do? You close the tab and look for another store that sells the same product. Losing a single sale is something you cannot afford, and losing accumulated sales just because your product descriptions are not in English may affect your bottom line in the long run.
Provide the correct information about your website. Providing your customers with the correct information helps reduce or eliminate misunderstandings about your product. By giving correct information, you reduce returns and refunds which can be a hassle for both your customers and your team.
Give your SEO efforts a leg up. There are plenty of things you can do to boost your store’s visibility on search engines, but informative and compelling product descriptions are still your website’s foundation. Good product descriptions contain keywords that potential buyers use to find a particular product, thereby boosting your visibility in search engines.
Reduce additional work for your customer service team. Yes, your customer service team is there to answer any queries. But sometimes, they lose precious time replying to queries that could have been answered simply by an informative product description. Be proactive and create informative, accurate, and exhaustive descriptions.
Find Your Next Product Description Writer
Planning to sell products on Amazon or Shopify and looking for your next e-commerce copywriter? Get in touch with Kalis Content at hello@kaliscontent.com! We offer fun, compelling, and accurate descriptions to boost your store’s presence online and make it easier for shoppers to find your products online.
