Frequently Asked Questions
- What are product descriptions?
These describe the item you’re selling in great detail for the benefit of online shoppers. They are typically made up of a paragraph introducing and describing your merchandise. The paragraph is followed by the product’s features, benefits, and specifications in bullet point format.
- How do product descriptions help an e-commerce website?
When selling online, it’s not enough to have an image of your product. Sure, it’s great for helping shoppers visualize the merchandise. But you want a detailed product description if you want to provide as much detail as possible to help your buyers make informed decisions before making a purchase.
- Where do I find the best product description writers?
Here at Kalis Content, we have over 14 years of experience in writing compelling sales copies for e-commerce stores. Get in touch with us if you’re looking for the best product description writing services online.
- I’ve been using product description generators. Why would I hire a human writer?
You might find the AI-generated product description software helpful in making your workflow faster and more efficient. However, the content they generate is often generic and repetitive.
These datasets were cribbed from other works on the internet, thereby reducing their uniqueness. The last thing you want is for other people’s copyrighted works to end up on your website.
And since you’re not the only website owner who uses AI-generated product description software, it’s only inevitable that one of your products will have the same description as your competitors. Embarrassing, right?
Human writers are just as efficient as machines. Moreover, if you value accuracy and precision, you still need to pay a human to check if the details are correct before your e-commerce sales copies go live.
- How long should a product description be?
There is no set number of words for product descriptions. It’s not true that the longer the description is, the better. There are simple merchandise that only need short descriptions, while others need longer, more technical ones.
As long as the description is detailed, accurate, well-written, and optimized, then you’re golden.
- How can I optimize my product descriptions for SEO?
To optimize your content for search engines, make sure to find the right keywords for your product and business. Place the keywords in the title, meta description, and the product description itself. If you’re crafting a full-length description, you may place the keywords on the headings.
- How can storytelling enhance a product description?
Anyone can describe a product. But to make it more compelling and engaging, storytelling should play a large part in creating your product descriptions. Masterful storytelling not only provides details about the merchandise. A well-crafted description draws readers in, makes them want to read more, and entices them to buy your product.
- How can I make my product descriptions scannable?
To make your product descriptions scannable, make sure to stay away from overly large paragraphs and long sentences. Split paragraphs into two or three smaller ones to make them scannable and easy to read.
If possible, create headings and subheadings and sprinkle them with the right keywords.
- What common mistakes should I avoid when writing product descriptions?
- Failing to mention the main selling points and benefits of using your product
- Using business or technical jargon that shoppers won’t easily understand
- Not using the relevant keywords to boost your search engine optimization strategy
- Using generic or plagiarized content
- Using AI-generated content and not double-checking the details before publishing
- Grammatically incorrect sentences and wrong spelling
- How much do you charge?
All projects are unique. Some products are easier to describe. Others are more technical, thus requiring more time to research and write.
That’s why we set different prices for different e-commerce or web content writing we offer. Reach out to hello@kaliscontent.com or get in touch with us using the contact form below.